A practical introduction to financial analysis for professionals who want to make smarter, more data-informed decisions, with no technical background required.
Use data to uncover insights and make more informed decisions through financial analysis, helping you drive better outcomes for your business. You’ll be introduced to classical financial tools, including ratio analysis and performance measures, before progressing to forecasting techniques and new analytics methods.
Through real-world case studies, you’ll explore how financial analysis and data can be applied to drive results across various industries, and how financial insights can build ground for:
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data-centric management decisions
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more efficient product value chains
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smarter, more responsive products
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personalised customer engagement
Designed for professionals from any background, this course builds the skills to apply strategic financial thinking to your organisation.
The aims of the seminar are:
- (re-)introduce participants to classic financial analysis tools and methods
- perform and critically interpret financial ratios
- use financial information for operational and strategic decision-making
- introduce cost/activity-based and value-based management
- forecast variables including basic trend and regression analysis
- raise awareness of what can be achieved with forecasting techniques using different industry case studies
- discuss data as critical corporate asset for tactical and strategic management decisions
- acknowledge data as the new oil for data-driven decision making
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understand the pros and cons of data-driven decisions (when contradicting human intuition)