Marketing

Oxford University’s short professional courses in marketing are designed to advance your knowledge of the strategies behind standout brands and successful campaigns. Our short courses combine marketing fundamentals with the latest tools to help you reach your audience more effectively.

Build your confidence in marketing strategy

• Marketing strategy – Learn how to plan and deliver campaigns using audience insights, data-driven techniques and measurable goals.
• Brand positioning – Craft a distinctive brand identity and develop messaging that builds trust and recognition with your target audiences.
• Channel planning – Learn how to select, combine and optimise platforms to amplify your brand, improve your advertising and deliver results.

These courses are for

Professionals working in brand, communications, digital or product roles – as well as those new to marketing who want to build core skills or leaders looking to better understand how marketing works.

Hear from our learners

"It was a full week of valuable learning, inspiring lecturers and great conversations with peers. I came away with practical insights I’ve already started applying, and a clearer understanding of how to strengthen and refine my own business practices."

Celeste Fernandez, Coach and Chief Formulator at Mindfull Presence, Business and Management Week